WHY YOGILICIOUS WAS CREATED: WHERE MY JUICING JOURNEY BEGAN

I started looking more closely at nutrition and became fascinated by the simplicity of fresh fruit and vegetables and the goodness they could bring to everyday life. That’s when I discovered juicing.

Where it all started

I began making my own juices at home, experimenting with different fruits, vegetables, herbs and combinations. It quickly became something I genuinely enjoyed. There was something incredibly positive about filling my kitchen with fresh ingredients and creating something colourful, fresh and nourishing. Juicing became part of my routine.

It wasn’t about finding a miracle cure, and I never believed that one food or drink could do that. For me, it was about taking a positive step towards looking after myself. It was about feeling that I was doing something good for my body at a time when so much felt outside of my control. And that feeling stayed with me.

From my kitchen to Yogilicious

What started as a personal journey eventually became the inspiration behind Yogilicious. I had teamed up with one of my besties who owns The Yoga Hideaway and together we developed and created Yogilicious. At first they played a big part in a joint venture we had at Hare House Hideaway, where we hosted mini yoga retreats. We then decided to form the juices at part of the business and sell them to the public.

We wanted to create juices that were fresh, delicious and made from ingredients we could recognise. We also wanted to make them convenient. Because life gets busy. We don’t always have time to shop for fresh ingredients, prepare them, juice them and clean the kitchen afterwards. Sometimes having something good already waiting for you in the fridge can make all the difference. And so the idea behind Yogilicious began to grow.

Why cold-pressed juice?

For me, it’s always come back to the ingredients. I love the colour, flavour and variety that you can get from combining fresh fruit, vegetables, herbs and spices. Our cold-pressed juices are designed to make it easier to include more of these ingredients in your everyday routine. From our refreshing Green Goddess to Zen Refresher, Serenity Squeeze and Revitalise, each juice has its own character and flavour. And then there are our little wellness shots — including our Warrior Boost Shot — which have become a simple part of many people’s daily rituals. 

My approach to wellness has changed

My experience in 2013 changed the way I looked at health. But it also taught me something important: Wellness isn’t about perfection. It’s not about eating perfectly every day. It’s not about restricting yourself. And it’s certainly not about believing that one particular food, juice or ingredient can fix everything. It’s about the bigger picture. It’s about what we do most of the time. It’s about nourishing ourselves, staying hydrated, moving our bodies, getting enough rest and finding ways to look after ourselves that are realistic and enjoyable. And sometimes, it’s about making one small positive choice.

Why I still juice today

Years after I first started juicing, I still love it. I love the ritual of it. I love the colours. I love discovering new combinations. But most importantly, I love what juicing represents to me.

It reminds me that looking after yourself can start with something incredibly simple.

A handful of fresh ingredients. A little preparation. A moment to think about what you’re putting into your body. That is the feeling we wanted to capture when we created Yogilicious.

And where name comes from

Yogilicious was created to make healthy choices feel enjoyable rather than difficult. We looked for a name that combined yoga and delicious juices — fresh rather than complicated, positive rather than restrictive. It's a philosophy that runs through everything we do.

When we started Yogilicious, we wanted to move away from the idea that wellness has to be complicated or feel like a chore. There's so much noise out there about what you should eat, what you shouldn't eat, and endless rules about nutrition. We wanted something different. We wanted to create a brand that felt approachable, that celebrated the simple joy of fresh ingredients, and that made it easy for people to add more goodness to their day without overthinking it.

The name itself tells that story. Yoga represents balance, mindfulness and taking care of yourself — not in a rigid way, but in a way that feels natural and sustainable. Delicious speaks for itself. Because let's be honest, if something doesn't taste good, you're not going to keep doing it. By combining those two words, we created something that says: looking after yourself can be simple, enjoyable and genuinely delicious.

That's what we hope Yogilicious represents to everyone who chooses our juices and wellness shots. It's not about perfection. It's not about restriction. It's about making one small, positive choice that feels good — whether that's starting your day with a Green Goddess, reaching for a Warrior Boost Shot when you need an uplift, or taking a few days to press pause with our Balance Box. These are little rituals that fit into real life, not complicated wellness routines that feel impossible to maintain.

It’s about bringing a little more goodness into everyday life.

Whether that’s enjoying one of our cold-pressed juices with breakfast, reaching for a Warrior Shot in the morning or taking a few days to press pause with our Balance Box, it’s about creating your own little rituals. Because I know first-hand that life can change in an instant. And perhaps that’s why I have come to appreciate the little things so much. Looking after yourself. Taking a moment. Choosing something that makes you feel good. And enjoying it.

My juicing journey started with a difficult chapter in my life in 2013. Yogilicious grew from that journey. And today, I hope our juices help make looking after yourself just a little bit easier — and a lot more delicious.